Integrated Report 2022
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Currently viewing: Our strategy at a glance / Next: Our strategy in practice

Working with a planOur strategy at a glance

STRATEGIC OBJECTIVE

BRAND IDENTITY

BRAND IDENTITY
 

To continue establishing our refreshed brands through innovative marketing initiatives

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Increased occupancy, room rates and total revenue per available room (TRevPAR)

Growing our food and beverage revenues

Sales and marketing initiatives

Relaunch of loyalty/ rewards programme

BRAND IDENTITY

FINANCIAL
SUSTAINABILITY

To ensure financial strength and sustainability

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Adequate liquidity

Profitable returns

Meet our covenants

BRAND IDENTITY

TRANSFORMATION
 

To continue to transform the group in line with the B-BBEE codes of good practice

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Improved broad-based black economic empowerment
(B-BBEE) score

Employment equity targets met

Corporate Social Investment

BRAND IDENTITY

ENVIRONMENTAL
RESPONSIBILITY

To be a leader within the hospitality sector in environmentally sustainable business practices

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Additional solar energy installations

Reduced single-use plastic usage

Progress with commitment to using only cage-free eggs by 2025

BRAND IDENTITY

TECHNICAL
ADVANTAGE

To develop and maintain an innovative technology platform

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No cyber security breaches

Relaunch of loyalty/ rewards programme and associated application