WhyInvest in City Lodge Hotel Group
1OUR PEOPLE
With an average employee tenure of just over nine years (SA national average: two years), the group has demonstrated that it recognises each employee’s value to the organisation which is clearly valued by them. During the Covid-19 lockdowns our employees proved themselves to be quick-thinking and adaptable. Together we worked through the challenges the pandemic presented, finding new ways of delivering service excellence. Over the two years of lockdown the group was able to secure customer satisfaction ratings in excess of 90%, which is testament to the outstanding service our people provide.
2HIGH QUALITY ASSETS
CLHG owns 81% of its hotel properties and upholds a robust maintenance policy and regular refurbishment programme in order to preserve the value of all hotels it owns and manages. The balance are operated for our own benefit under long term leases.
3LOCATION, LOCATION, LOCATION
Focusing on strategic nodes has proven to be key to our success. We further strengthen these nodes through placement of the correct hotel brand in the most prudent location within a city. For example, placing a Town Lodge or Road Lodge near an airport creates a convenient solution for travellers who wish to make early flights on time, to have a place to stay or shower between flights, or to meet with associates or family from the region. Developing a Courtyard Hotel in a high-end office and shopping district provides an accommodation and recreation solution for leisure travellers and an executive meeting solution for business travellers. By doing this, we have significantly improved the occupancies of our portfolio of hotels. We pride ourselves in evidencing delivery against strategy.
4SCALABLE AFRICAN PLATFORM
We have created a scalable platform of hotels in southern Africa by positioning ourselves as a familiar and high-quality brand located in key nodes and travel routes. As many of the travellers to southern Africa are from South Africa, both business and leisure travellers are drawn to a recognisable brand offering a consistently high-quality guest experience. Our ongoing strategy has also focused on expanding this reputation to all African business and leisure travellers and we have made inroads in this respect.
5100% INTERNALLY MANAGED
All of our properties are internally managed under our own home-grown brands. This offers great value to our shareholders as there are no additional management and franchise fees payable. Our guests benefit from consistent CLHG quality service no matter which hotel, in any of our brands, they select to stay at.
6MULTI-BRAND OFFERING
Our multi-brand offering enables us to engage with every type of guest regardless of their budget. Each of our hotels’ general managers is empowered to make decisions in respect of certain aspects of the hotel’s offering and this is because we recognise that our people on the ground are the best positioned to analyse their target community and tailor the offering accordingly. In this way the group has created brands that welcome every traveller and provides the same high-standard service to all.
7EXCELLENT CORPORATE GOVERNANCE STRATEGIES
CLHG’s board structure, policies and procedures demonstrate that it embraces King IV and is accountable to shareholders and other stakeholders. The board of directors is responsible for the overall direction and supervision of the company, with general management delegated to senior management.
