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Our strategy at a glance

THE CITY LODGE HOTELS VISION

We will be recognised as the preferred sub-Saharan African hotel group.

Our group is driven by an integrated strategy engineered around the five key focus areas:

Brand
identity

To continue embedding our refreshed brands and realise increasing benefits from an individual brand marketing strategy

Consolidation
 

To consolidate and expand our position

Transformation
 

To continue transforming the group in line with the B-BBEE Codes of Good Practice

Environmental
responsibility

To be a leader in the hospitality sector in environmentally sustainable business practices

Information
Technology

To maintain and implement an innovative technology platform

 

 

 

Key performance indicators 2021:

  • Opening our new-concept Courtyard Hotel Waterfall City
  • Growing our food and beverage offering
  • Sales and marketing initiatives
  • Disposal of East African hotels
  • Turnaround strategy committee recommendations
  • Repositioning of underperforming hotels
  • Broad-based black economic empowerment (B-BBEE) score
  • Training and talent development
  • SMME support
  • Societal transformation and CSI
  • Solar energy
  • Reduced single-use plastic usage
  • Commitment to using only cage-free eggs by 2025
  • Hydration stations
  • Guest interaction innovation
  • Optimising performance
  • Cyber security