COMPANY PROFILE

Our proven strategy

BRAND INDENTITY

To continue embedding our refreshed brands, and realise growing benefits from an individual brand marketing strategy.

CONSOLIDATION

To consolidate and grow our position within South Africa.

AFRICA EXPANSION

To expand our footprint beyond South Africa’s borders.

TRANSFORMATION

To continue to transform the group in line with the B-BBEE Codes of Good Practice.

ENVIRONMENTAL SUSTAINABILITY

To be a leader within the hospitality sector in environmentally sustainable business practices.

INFORMATION TECHNOLOGY

To maintain and implement an innovative technology platform.

 

ADDITIONAL INFORMATION ON OUR MATERIAL ISSUES AND STRATEGIC PRIORITIES IN THIS REPORT